Digital Capabilities Optimization: maximize results, minimize spend

Finding redundancies and putting the digital puzzle pieces together results in a truly optimized marketing strategy, saving you both time and money as well as enhancing your results. Most dealerships are using several digital products as part of their marketing program, internal digital process & fixed ops marketing.   The ‘norm’ has been to treat them as stand-alone tools vs. an integrated digital strategy that is fully optimized. You know all those fancy digital features that a vendor shows you – are you using all of those features & capabilities (and nifty dashboards?) to their fullest potential? And are you ensuring that all of the technical aspects are properly integrated, maintained & up to OEM standards?  The world of digital products in automotive continues to advance, and also get more complicated.  We work as your advocate, to protect your interest, hold vendors accountable and ensure digital tools, organic lead generation, technical SEO and process integration is optimized for maximum results and lean processes.

Are you annoyed & overwhelmed by all of the ‘best thing since sliced bread’ digital presentations you have seen or agencies boasting of doing better work than ‘anyone else’? Well, you should be! The reality is, everyone is looking to make a profit, and some things DO work better than others to help you grow your business.

The problem is when it comes to advertising– if 50% works and 50% doesn’t, how do you know which 50% IS working? And are there things you can be doing organically to get more traffic to your website and cut back on your advertising spend?  And what about digital products – equity mining told, 3rd party sites, social media, chat & call tracking providers – do you have redundancy in any of these services? Are you optimizing ALL of the features you are paying for?  These are questions that MMDealerAdvocates can help you to answer! Through a thorough audit of your SEO, PPC, SEM, KPI’s, digital products, and processes, we can help hone in on what truly is working for you, enhance the ‘free’ things that can work better, ensure you are optimizing the digital products you are using and we GUARANTEE we will save you money!