A thorough review of your Google Analytics, combined with your website analytics and CRM leads will give you a good idea of how effective your paid advertising is.

If campaigns are properly tagged, you will get a good idea of which campaigns are providing you goal conversions that have meaningful ROI – such as lead form fills, phone calls & any other KPIs that have conversion value to your store.

PPC stands for Pay Per Click (Advertising) and SEM is Search Engine Marketing – they are essentially the same thing (PPC is a form of SEM).

Do a basic search for your products & services?  Your business should be showing up in search results not just for your name but also for your car models & services in your primary market area

90% of the time, we find that many things can be done to help your website show up more often organically.  From optimizing your Google My Business listings and updating them monthly to rewriting title tags to optimizing meta descriptions, alt text, checking site speed, and many more tweaks can be made to ensure your website continues to grow organically in search.

Bottom line – leads/opportunities (Goal conversions) which lead to sales!

Fees range from $3500-5k per month, with a guarantee of saving you at least that amount per month in PPC, digital, 3rd party advertising, and other wasted digital spend that we typically uncover within 60 days.   And best of all, your results will continue to grow over time once optimizations are in place.

If you don’t know the capabilities of all of the current digital tools you are paying for, including their latest updates and added technology, you may be wasting your spend.

If you are paying for a service that has the same capabilities as something another digital provider is able to do – you are paying DOUBLE!