Is your Google Business Profile listing optimized for all of your dealerships’ departments (Service, Collision)? Are they nested? Did you know that if optimized properly, on a regular basis, Google My Business traffic can often be the biggest source of organic traffic to your dealership website? Are there are ‘ghost’ listings on maps that need to be updated or deleted? When people are searching online for a place to buy a car or the location of your dealership, Google Business Profiles have become a top search result on both search results pages as well as Maps. You should be showing up in local searches NOT just for your dealership now, but also for keywords. Things like “Chevrolet Dealership”, “Toyota Service”, ‘Honda Accord’ etc are all discovery queries that can lead people to your Google My Business listing.
There are several categories on your Google Business Profile page that can help you be found in search such as products, messaging, appointment links, and answering reviews. Online Reputation Management is an often overlooked but very important part of not just organic search results, but in branding your dealership.
MM Dealer Advocates will implement all best practices for your Google Business Profile listings & reputation management so you don’t let this free traffic go to your competitor whose listing IS optimized.